THR (formerly TIME Highway Radio) is the name of Malaysia's first private commercial radio station, based in Kuala Lumpur, Malaysia. Taken over by AMP Radio Networks in 2005 (to broadcast Tamil and Malay (East Coast) programming), the station was originally the initiative and for some time the flagship station of the TIME Engineering conglomerate, and as the name suggests the station was targeted at road/highway users with traffic reports and entertainment.
It heralded a new era in the Malaysian broadcasting scene as it was the first station to provide an alternative to government-owned Radio Televisyen Malaysia radio stations and it marked the beginning of a stiff competition for the Malaysian English speaking audience.
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